Bringing STREETWEAR back to the streets.
The term “streetwear” has become a marketing trope designed by big marketing agencies to help big businesses sell their merchandise. They take shoes and clothing, throw them onto a simplistic, slick background, and call it a day. But City Gear DC has an advantage that they do not. City Gear DC isn’t a big corporate business like DTLR or Shoe City. City Gear DC is literally on the DC streets! So let’s brand it like that. Marry the slick designs of the logos and clean style of the shoes/wardrobe with the authentic feel of the local geography. Put those nice sneakers on the worn asphalt basketball court. Juxtapose the shirt and shorts with the champions we idolize. Take streetwear and put it on the DC streets.
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City Gear DC takes great pride in many things like being a small business, offering great products at great prices, and catering to the local community, but above all, City Gear DC is the proudest of the place they’ve called home for over a decade, Washington DC, and they want that to show in their logo.
